logo
  • what to do in st. martin
    what to do in st. martin In St. Martin, seaside or landside, there's an activity for everyone...

    St. Martin's Activities
  • smile at life
    smile at life There is always something to discover on the Friendly Island... Photos, videos, wallpapers...

    St. Martin more than elsewhere
  • accommodation in saint martin
    accommodation in saint martin Luxurious or charming hotels, authentic guest houses, dreamed villas. St. Martin offers so many accommodation possibilities.

    Accommodation in St. Martin
  • gourmet capital of the caribbean
    gourmet capital of the caribbean Come and discover the myriad flavours of St. Martin...

    St Martin's Restaurants
  • One year in St. Martin
    One year in St. Martin St. Martin hosts a whole series of events throughout the year where you can discover the island’s heritage and its rich traditions.

    St Martin's Calendar
  • st martin, focus on
    st martin, focus on Each month, St. Martin invites you to discover the specifics of the island...

    Focus on...
  • destination st. martin
    destination st. martin Let's discover St. Martin, the "Friendly Island"...

    St. Martin Island

Saint-Martin Wagers on Niche Tourism

TIE-3-Appointements-deskThe Office of Tourism participated in the Travel Industry Exchange that was held from the 13th to the 15th of December in San Diego. Organized by the Questex company, that also publishes the review Luxury Travel Advisor, each year the event brings together professionals in specialty travel.


The #1 event for travel specialization” announced the slogan of the Travel Industry Exchange.
This American salon caught the attention of the Office of Tourism because it permits our destination to affirm its position in the products and specific services sector, a strategy that permits it to differentiate itself given the competition from other “sunny” destinations. In the Caribbean, niche markets have naturally developed around different sectors of which four were specifically highlighted in the last edition of the Travel Industry Exchange: cruise, weddings, luxury and family.

 

a market that is dynamic once again

TIE-4According to statistics from the Caribbean Tourism Organization (CTO), the American market, which still leads in terms of number of visitors, progressed by 6.3% in 2015, that is 14.3 million arrivals for the entire Caribbean.
The Travel Industry Exchange permits us to position ourselves in these niches but it is also important to the general promotion of our destination on the American market,” Suzanne Scantlebery indicated.
Along with Elsie Marishaw, also on the California trip, the representatives of the Office of Tourism, in charge of promotion on the US market, also carried out, over a period of two days, no less than 25 meetings with travel agents and tour operators who had been carefully selected in advance.
Some of these professionals don’t sell Saint-Martin yet but are already positioned on the Caribbean,” said Ms. Scantlebery who particularly insisted on certain sectors specific to our destination such as gastronomy, scuba diving, weddings, birthdays, conferences, and, especially, the incentive niche that the Office of Tourism follows closely given its actual impact on the frequentation of the French side.

studying the tendencies

Other important work that was carried out in San Diego: the participation of the Office of Tourism in the workshops carried out by Ricardo Bethel, project coordinator and niche markets representative. In addition to a general presentation of our destination, Mr. Bethel was able to highlight the sectors that were liable to seduce these travelers: this hotel concept, that corresponds today to a real niche market - accommodations in the boutique hotels - is well developed on the French side. For the romantics, the fine sand beaches and tropical landscapes have always been popular with the Americans who continue to dream of weddings in our latitudes.

Insuring the promotion of Saint-Martin also means continuing to keep abreast of the travel tendencies: “in terms of accommodations, the seasonal rentals have interested the Americans more and more” Ricardo Bethel remarked. The representatives of the Office of Tourism also pointed out how easy it is to island hop from Saint-Martin, which permits visitors to vary activities given the proximity of other destinations.

The presence of Saint-Martin on the Travel Industry Exchange is even more important given the reach of the event: “professionals come from San Diego of course, but also from Philadelphia, Chicago, New York, from Indiana and other regions of the Midwest and the East” Suzanne Scantlebery reported. This show, in which the Office of Tourism has participated for the second time, changes location each year. In 2015, as a result of this, the representatives of Saint-Martin went to Orlando. If their participation is confirmed in 2017, they will go to New Orleans.

TIE-1TIE-2-Stand-Sxm
Ricardo Bethel, project manager and niche markets for the Office of Tourism, presents the Saint-Martin destination during the Travel Industry ExchangeSaint-Martin’s booth at the Travel Industry Exchange
 

Smile at life!

St Martin photos

photos of st martin
smart logo

SMART 2017- Save the date!
Online Registration is now open!
Early Bird from April 24th to May 8th.

Browse the article

orient bay st martin

La Playa Orient Bay in St. Martin is continuing it’s renovation with 28 more junior Suites.

Learn more

St Martin News

They are talking about St. Martin in the Argentina Press!

Browse the article

St Martin News

Saint-Martin ranked #11 in the 25 best islands to visit in the Caribbean!

Browse the article

st martin island

Direct flights with KLM from Amsterdam to St-Martin
From October 30th 2016, KLM will offer 3 flights weekly from Amsterdam to St-Martin (Tuesdays, Wednesdays and Fridays)

St Martin information

New "focus on" each month !
This month :
• Tropismes Gallery

Go !

st martin st maarten island

Saint-Martin is the best Caribbean island to live on according to Caribbean Journal!

Browse the article

orient bay st martin

If you associate the Caribbean with a laid-back atmosphere, a tranquil beach and a quiet sunset, then you haven't been to feisty St. Martin and St. Maarten...

More info

special offers st martin

For your stay in St. Martin, enjoy the special offers of your hotels !

Go !

st martin island map

Download now the island map !

Download the map

brochure st martin island

Download the new St. Martin brochure !

Find information about the island, the list of accommodation and useful contacts to come and discover Saint-Martin !

Browse the brochure

facebook twitter flickr st martin

Stay connected with St. Martin!

Find all the latest information, tips, specials, concerts, recipes, lifestyle, photos... on our facebook fanpage "Destination Saint Martin", follow us on on Flickr.

June in St. Martin

billfish st martin islandBillfish Tournament

The Billfish Tournament occurs this year from June 21st to 24th...

bookfair st martin St Martin Book Fair

A book fair for the entire family from June 1st to 3rd...

st martin events Sea Festival

A popular event on June 3rd and 4th...

What's going on in St Martin

st martin islandst martinst martin islandst martin island

idimweb