From November 29 to December 3rd 2011,the French Saint-Martin Tourist Office hosted a journalist from Men’s Up TV who came to realize a series of réaliser 3 videos of 8 minutes each on a hotel, a beach and the destination from 3 men point of view.
Men’s Up TV is a free channel available in France targeting men from 25 to 60 years old.
Another video on the island water sports activities will be broadcasted and available on their website on January 2nd, 2012!
You will soon discover : Patou from Youth Waves, Roland Richardson, Jahbash from the Association We agree with culture, Jean-Sebastien Lavocat from Windy Reef and Stéphane Mazurier from Scoobidoo, passion and favorite spots on the island.
Don’t miss it !
On December 10th, Air Caraibes launched their 3rd direct flight per week between Saint-Martin and Paris.
Air Caraibes will now link Saint-Martin from Paris-Orly 3 times a week (Tuesday, Thursday and Saturday) until March 2012.
To promote this additional flight , Air Caraibes launch a game on the web and offered tickets to the island.
To attract fans, developp closer links and interactivity with the community targeted, Air Caraibes requested the help and collaboration of the French Saint-Martin Tourist Office in the organization of the press trip with bloggers exclusively and Monuage.com, the travelers social network.
MonNuage is a community website dedicated to tourism and travel lovers. The information provided help users to discover new destinations, to organise their trip and share their travel experiences.
The selection criteria :
- blogs with the larger audience
- travel blogs
- blogs of people discussing about the Caribbean
- party blogs
The main objective of this trip is for bloggers to create content on the destination and on the additional flight and share and relay this information on their respective blog and social networks.
On their program : launch of the Loterie Farm swimming pool, visit of Marigot and Philipsburg, hiking in the Natural Reserve, dining in the best restaurants in Grand Case, reggae night at Calmos Café and party time at Le Shore !
For 3 days, the bloggers took pictures, twitted, facebooked and give to their followers all the details of their trip to saint-Martin.
MonNuage.com will soon add all videos made with the bloggers and make available information on the island to their website!
Since the beginning of December a campaign highlighting Saint-Martin as being a romantic destination as been launched on American Express, New York Times, Caribbean Travel and Life, Bridal Guide, … websites.
This ad campaign will be running until the February 2012.
In this web campaign, viewers can watch our vlog, answer questions and have a chance to win a trip to St Martin.
There are exciting hotel deals, information on getting married on the island and ideas for romantic activities.
For more information, please click here.