On December 3rd, Saint-Martin brought some sunshine to the Montreal sky!
Organized by Atout France Canada, the Saint-Martin Tourism Office invited the most important tour operators and travel agents selling the Caribbean and the Montreal press for a colorful evening!
According to Juliana Airport statistics, 29,545 Canadians came to discover Saint-Martin in 2003 for 40,426 in 2012! A growing market for Saint-Martin!
A study realized by Statistics Canada states that over 739,800 Canadians visited France in 2010 for an average length of stay of 12.01 days and 15.07 days for the region of Quebec only. 13% of these visitors have one or more child. They are from for 43.9 % from the Quebec region, 34.5% from Ontario, 9.4% from British Columbia and 5.8% from Alberta.
Sharing language and culture Francophone Canadians are very attached to France and are for the most amateur of wine, good food and are attracted by the beach which allows them to practice a large range of activities. Anglophone Canadians meanwhile are more attracted to the city and France for a timeless and romantic character. However, they still seek for a local experience as the French compatriot love wine and "good food." In general, Canadians are avid of outdoor activities.
In addition to being the 13th largest economy with a stable unemployment rate and a more favorable exchange rate for payments in euro, the Canadians profile puts forward that Saint- Martin has everything to seduce them.
In the Centre des Sciences in the Old Port of Montreal, the Saint-Martin Tourism Office team in collaboration with Atout France Canada welcomed 73 travel agents and 16 journalists to a presentation of the destination followed by a workshop.
Emile Louisy in charge of the Canadian Market presented the island to travel agents like Sunwing TravelOnly, Expedia and many others before giving way to Mr André Coté from Wesjet, Mr Arbia - owner of the Mercure St Martin Marina & Spa Hotel and Danielle Dupont from Optimum a luxury villas rental to presented their product. After this presentation, guests were invited to meet for more information about the destination as well as accommodation on the island.
Kate Richardson - Press Relations, Communications and Marketing Manager introduced by Armelle Tardy-Joubert, Director of Atout France Canada showcased the destination to a panel of journalists from newspapers and magazines such as La Presse, Tourisme Plus, A Montrealer Abroad to name a few before inviting them to discover a completely redecorate Science Center with palm trees, beach chairs, a beach bar, a blackjack and a roulette.
During this evening inaugurated by Mr. Philippe Morel, President of the Merchants Association and member of the Executive Committee of the Tourism Bureau, the hundred guests enjoyed a taste of guavaberry coladas, Johnny cakes and black cake prepared by Chef Jewel Daal and Ricky Fox and his dancers’ devilish sounds and dances!
According to Silviane John, Director of the Saint-Martin Tourism Office and Stephanie Bessière, Director of Tourism at the Collectivité : “This is the ideal time to promote the destination especially since the very famous Canadian tour operator Vacances Transat who operates flights between Canada and Saint-Martin for several years now announced on December 9th the launch of direct flights from Montreal and Saint-Martin between June 22nd and August 24th 2014 and a partnership with Le Domaine Beach Resort & Spa to offer a packaged product".
Sunwings, Canjet and Air Canada already operate flights to Saint-Martin during the high season. Wesjet which offers regular flights all year round will increase the frequency of its flights to 4 per week as from December 16th from Montreal and Toronto.