The delegation of the Saint-Martin Tourism Office is back on island after a busy weekend in Martinique where they attended the 18th annual Travel and Vacation Consumer Show. Tourism Office President Jeanne Rogers-Vanterpool who headed the delegation gave the opening speech on behalf of Saint-Martin, who for the third time, was featured as the country of honor.
Saint-Martin put on quite a display for the Martiniquais, including daily performances by Rikky the Fox and his dancers and samples of some of the island’s special dishes prepared by local Chef Carl Philips of Ti Coin Créole (journey cakes & bush tea, bread pudding and lockry). Give-a-ways also enticed visitors to the booth including several prizes such as weekend stays at Mercure Hotel Marina & Spa, Riu Palace, Marquis Boutique Hotel & Spa, Divi Little Bay Beach Resort, Holland House Beach Hotel, and two round trip tickets to Saint-Martin on Air Caraïbes. Rogers-Vanterpool and Tourism Office employees Grégoire Dumel, local and regional market manager, and Malaïka Maxwell, local and regional press and communication participated in a round of promotional events including radio and TV interviews with the leading local media. As a follow-up, the Tourism Office will be hosting an Eductour for travel agents and other travel professionals in order to better educate them about Saint-Martin.
More than 30 travel industry companies and representatives from various Tourism Offices were on hand for the weekend during what is considered Martinique’s premiere travel consumer show. “The Martinique market has always been an important element for Saint-Martin tourism” Rogers-Vanterpool said in a solicited comment. “This is especially true given the number of vacationers from the island that visit Saint-Martin during long weekend holidays as well as the Christmas, New Year holidays and summer vacations.”
Tourism office information regarding the travel patterns of the Martinique visitors to the island justify the importance that the Tourism office has placed on the Martinique market. According to the statistics tourists from the French Caribbean island visit Saint-Martin in large numbers during the summer vacation, the extended holidays of Easter and la Toussaint, the Christmas holidays and increasingly in April and May for the Dutch side Carnival. Average arrival rates have increased by 11.3% between 2014 and 2015 for each of the periods. Air Caraïbe has been the biggest facilitator in the visitor arrival increase between the destinations.
This is the 18th year that Saint-Martin has participated in the consumer show since its introduction by Open Soft System the organizers of the event.
Pictures and videos of the event available on the Saint-Martin Tourism Office facebook page: www.facebook.com/ot.sxm