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A Promotional Marathon in the United States

New-York-Times-Travel-ShowThe Travel & Adventure Shows, a series of American travel salons that took place between January and March, is a must for the Office of Tourism which participated in seven of the eight editions of the event this year, in addition to the New York Times Travel Show.


This is the most popular public Touristic Salon in the United States. In 13 years and 68 editions, the Travel & Adventure Show has hosted some 1.25 million consumers and 4000 exhibitors. In 2017, the Office of Tourism of Saint-Martin decided to multiply its chances of increasing the visibility of our destination on this American market: seven dates out of eight were covered as a result, as opposed to four in 2016: Washington D.C. the 14th and 15th of January, Chicago the 10th and the 11th of February, Los Angeles the 24th and 25th of March, Dallas the 1st and 2nd of April. “The number of visitors on the island coming from the West Coast is in net progression, therefore this year we added the San Diego edition,” explained Suzanne Scantlebery, in charge of promotion in the US market; last December, the participation of the Office of Tourism in the Travel Industry Exchange in San Diego confirmed the enthusiasm of this tourism market that we must deal with from now on.

This winter, within the frame work of the promotion of the destination on the American market, the Office of Tourism of Saint-Martin also participated in the New York Times Travel Show that united from the 27th to the 29th of January, more than 9253 travel agents and close to 21.000 consumers. The 27th of January, especially, Saint-Martin along with other islands of the Caribbean and in partnership with the Caribbean Tourism Organization (CTO) held a training session for the agents under the theme “Family Travel or Multi-Generational Travel”.

more auspicious dates

In opting for dates at the beginning of the year, the 2017 edition of the Travel Adventure shows were more favorable to the “sunny” destinations, especially thanks to the Washington salon, the most important along with that of Los Angeles and Chicago, which attracted 10.000 visitors coming from the American capital, from Virginia and from Maryland. Cyndi Miller Aird, representative of the Office of Tourism in the United States, guaranteed the promotion of the destination: “meeting hundreds of potential consumers in the heart of winter is a real way to boost the number of visitors in the tourism high season.” Some visitors, had already booked their trip and came to get information on what to do during their holiday. Others, the Saint-Martin representatives had to convince: “people wanted to go to the Caribbean but still didn’t know where” Suzanne Scantlebery said. As for the notoriety of the island, there is at least one thing that potential American tourist know already “it is where they can see airplanes land from a beach.”


PHOTO: Saint-Martin at the New York Times Travel Show

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